DISCUSSING MEDIA CONSUMPTION TRENDS CURRENTLY

Discussing media consumption trends currently

Discussing media consumption trends currently

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Having a look at a few of the current changes and developments in television and digital content.

With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of streaming platforms and short form media content, the way in which individuals are getting their updates is also evolving. Individuals are progressively turning towards internet news sources, instead of watching TV, to find out about the latest worldly affairs. Nevertheless, concurrently, due to a consistent circulation of knowledge, individuals are becoming overwhelmed by substantial quantities of content. In reaction to this, news companies are re-engaging viewers by making short form content that is more clear and much easier to observe. These days it is common to see news channels that have sizeable followings on social media channels. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this technique has been necessary for providing people with trusted and verified news sources, in a format they can readily follow.

In the current digital age, mobile phones have come to be one of the most commonplace instruments that people are using to watch videos and access media. Nowadays, many social media platforms are providing endless feeds of short, fast-paced videos, that are growing in appeal among mobile phone users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, showing that short form media is one of the fastest growing media trends today. These platforms permit users to see a variety of personalised material and interact immediately, making these videos much more engaging and addictive than conventional content. Short form videos are also being used more frequently for news and academic functions, not just for home entertainment. Consequently, this pattern is shifting the way people are proactively looking for and counting on to get knowledge, in a much faster, shorter and more visual format.

Recently, with the rise of digital media, the way in which people consume content has changed substantially. For several years, standard television was the primary source of home entertainment for the majority of people. However, after the advancement of internet website streaming services, many audiences are averting from set up television, especially among younger people. Rather, international media content analysis shows that more people are buying subscriptions to streaming services, which strongly evidences the transformation in audience intake habits. These services are popular for allowing people to see the shows and films they want, whenever they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the appeal of streaming services as a popular media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing preferences in the marketplace.

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